Have you heard of Everyme? Chances are that you haven’t. After all, it’s only been around for two months. But it has accrued over 500,000 members already. And with its unique, but fascinating approach to social media, it seems poised to be even more successful.
In many ways, Everyme is the same as facebook or Google Plus. It’s a social media platform that lets you share stuff with friends, family and the like. How it differs from the competition is that it is build around the idea that people actually still value their privacy. Instead of sharing your embarrassing pictures or accounts of what you had for lunch with the world, you will only share it with your friends, those of them that you decide to include.
The default setting on facebook is to share information publicly. Even if you do not want to do that, you will probably share your stories with everyone on your list of friends. But most of these people are – at best – casual acquaintances. That results in either oversharing, or not sharing at all. With Everyme, it works the other way around. The standard setting is that you do not share with anyone and then you can decide whom to add to each piece of information.
To me, that sounds extremely appealing. But even more appealing is the fact that Everyme guarantees not to use your private data for anything or to share it with anyone. It will remain truly private. On the internet these days, that is almost unheard of.
But what does this mean for businesses? How can a business make use of this new social networking site? Considering how quickly businesses have turned other social media sites – be they facebook or Twitter or Pinterest – to their advantage, this is going to be an interesting question. In his article for Forbes, Alex Knapp points out how difficult it will be for Everyme to generate revenue in the ways other sites have. The creators are not worried about that. They claim to have a few ideas on how to monetize the business, but will first focus on developing it further. And maybe other businesses looking for a new venue for advertisement, market research or customer surveys will have to wait for those ideas to be developed before they can start using Everyme as well. My feeling, however, is that this will not be the case. And I will definitely follow this story with interest. Combining the connecting effects of facebook with actual privacy seems to be just about the best idea ever.