Archive by Author

The Best Business Blogs of June

When you are writing for a business blog, one of the most important research methods is reading other people’s blogs. All the bloggers here at Katoka do this and as a new feature, we decided to highlight the best business blogs we’ve read on the last Thursday of every month. Here are the best business [...]

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Keeping Motivation When Leaving a Job

When you are about to leave a job, it is very hard to stay motivated. This is especially true if you hate your job or your workplace, but even if you like both and are just moving on for one reason or another, it is hard to keep as focused and professional as you would [...]

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Everyme – a Social Media Revolution?

Have you heard of Everyme? Chances are that you haven’t. After all, it’s only been around for two months. But it has accrued over 500,000 members already. And with its unique, but fascinating approach to social media, it seems poised to be even more successful. In many ways, Everyme is the same as facebook or [...]

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The Importance of Documentation in Change Projects

If you are in any way involved with business improvement or process management, you know how important proper documentation in change projects is. Of course, decent documentation of processes and procedures is always very important, but never more so when you are making changes. I was once involved in a change project shortly after starting [...]

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Cash in Hand Jobs – An Employee’s Perspective

I grew up in Germany. I went to the United States to study. I went back to Germany to live and work there. And for the past twenty months, I’ve been living in Australia. And for most of that time, I haven’t had a “regular” job. Instead, I’ve been on a working holiday around the [...]

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Low Budget Marketing Strategies

Running good old fashioned advertising campaigns is always extremely expensive and often prohibitively so. This is especially true for small businesses that naturally don’t have as much money to spend as their larger competitors. But there are always alternatives and so we at Katoka sought out the best low budget marketing strategies that can be [...]

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When Less Is More: Headline Communication

When you look at job advertisements these days, the first thing mentioned in all of them as the most important skill is “verbal and written communication skills”. It doesn’t matter whether you are applying for an entry-level position in a bank or as lead engineer for an astrophysics project, this will always be the first [...]

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How Australian Businesses Benefit from the Euro Crisis

The financial crisis in Europe has been in the news for so long that sometimes it’s hard to remember that it is not an everlasting thing. Of course, nobody knows how much longer this “Euro Crisis” is going to continue. Many people claim to know how to solve it – European politicians most prominent among [...]

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Finding the Perfect Balance

When starting a new job, there are a million different things on your mind. You are learning new things every minute of every day. There are new tasks and new challenges. And to top it all off, you are in a completely new environment where chances are that you don’t know anyone. And now you [...]

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An Introvert’s Success in Business

Back in January, when I started working for Katoka, I became very excited when, while researching possible blog topics, I encountered Susan Cain’s book Quiet: The Power of Introverts in a World That Can’t Stop Talking. For a little while, it generated quite a bit of interest online. Cain managed to get an opinion piece [...]

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